Made to Stick

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How do you make your ideas stick? This is the question Chip and Dan Heath tries to answer in "Made to Stick". And the answer is: SUCCESs - Your ideas have to be: Simple, Unexpected, Concrete, Credible, Emotional and told as a Story. There is no doubt that Chip and Dan Heath is very fond of Malcolm Gladwell, and if you are too, then you'll like this book.

The tipping point

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This can't be said too often. Malcolm Gladwell is just an amazing writer.
It is a pleasure to be guided through numerous research findings and stories from around the world while he is getting closer to the essence of the tipping point.

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