This talk is definitely going to be helpful in my upcoming project, and beyond. The irony though, is that I was watching the video instead of working on my project. But Seth Godin hits it spot on. How many haven’t experienced working on a project and then start feeling the anxiety coming up from behind you, when you are about 20-30% from launching your project? I know I have… but because of that anxiety, the feeling of actually finishing the project and actually launching/shipping the product is sooo fantastic. And that the key to remember: Winning over the Lizard Brain feels good. Overcoming fear feels good. And if we remember that particular feeling then beating the Lizard Brain gets easier and easier.

Thanks again Seth Godin.

Of course, at first, this is scary stuff. But seriously, how many people had their homes cleared by a couple of “crack-heads” based on what they tweet? I’m curious so if you have some statistics proving this is a serious issue, let me know.

When that’s said though… It’s a cool idea the guys @pleaserobme have come up with. Thumbs up to you guys.

The Customer Evangelist Manifesto

Get customers who worship the ground you advertise on. “A customer evangelist not only purchases from you regularly, she feels compelled to tell others.” They demonstrate how to create customer evangelists in today’s market of endless choices. Ben and Jackie use triumphs from the business world to deliver sound advice on how to maximize your marketing output and quality. A must-read for any consumer-heavy business.
Get the manifesto.

Brainwashed: Seven Ways to Reinvent Yourself

Years ago, when you were about four years old, the system set out to persuade you of something that isn’t true. Not just persuade, but drill, practice, reinforce, and yes, brainwash. The mission: to teach you that you’re average. That compliant work is the best way to a reliable living. That creating average stuff for average people, again and again, is a safe and easy way to get what you want.
Get the manifesto.

The Megacommunity Manifesto

Public, private, and civil leaders should confront together the problems that none can solve. Leaders everywhere no longer express as much confidence about the future as they once did. When they speak candidly, it often sounds as if they feel trapped in quicksand, unable to move forward easily.
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Open Innovation: Your On-Ramp to Creating a Better Product

For most companies the process of creating new, innovative products and getting them out the door starts with tapping the most talented members of the R&D team. Once they have arrived at an idea and decided it is feasible, R&D moves to determining the most effective way to develop it and bring it to market. It sounds logical; but what if there was a way to reinvent the process and bring better products to market faster and at a lower cost?
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The Hub Mentality: Shifting From Business Transactions To Community Interaction

t’s becoming increasingly difficult to catch the eyes of the consumer. Once you have them you have to keep them. Technology has transformed relationships between businesses and customers. Now, your job isn’t just to transact sales. Your job is to cultivate trust, build community, and interact with your customers on an ongoing basis.
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The Wow Factor Is You

The ‘Wow Factor’ is you. The knowledge that you’ve done the research, considered the risks, paid attention to every detail. It’s the calm that comes from no-regret living. The confidence that says, ‘I have something to offer.’
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Trust Economies: Investigation into the New ROI of the Web

If You Build It, They Won’t Come What happened to the early days? You built a baseball stadium, a store, a web app, and people flocked to it… now what? We are suspicious of marketing. We don’t trust strangers as willingly. Buzz is suspect. It can be bought. Instead, consumers and business people alike are looking towards trust.
Get the manifesto.

I know it’s been a long time since reboot11, especially now when Copenhagen is covered in brown/yellowish/not white snow. But you still have the opportunity to re-live or re-discover some of the great stuff that happened those beautiful sunny days in June last year.
The book/editorial team did a great job in documenting the whole thing; all cranked down in one pdf. Get it here: Action is at eleven