Made to Stick
How do you make your ideas stick? This is the question Chip and Dan Heath tries to answer in "Made to Stick". And the answer is: SUCCESs - Your ideas have to be: Simple, Unexpected, Concrete, Credible, Emotional and told as a Story. There is no doubt that Chip and Dan Heath is very fond of Malcolm Gladwell, and if you are too, then you'll like this book.
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